The Bearing (Business Insights Blog)
Systems Engineering Log
No "10X your revenue" nonsense. Just practical frameworks for building businesses that AI can understand, recommend, and get right.
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Why Is AI Lying About My Business?
AI is making up false information about businesses. Here's how to find out what it's saying about yours in 15 minutes.
Read Article →SEO vs GEO: Why Ranking #1 Doesn't Mean AI Knows You Exist
You're winning at SEO. But when someone asks ChatGPT for a recommendation, your competitor shows up instead. Here's why—and what to do about it.
Read Article →AI Agents Don't Mean Layoffs—They Mean Upgrades
Getting a voice agent doesn't mean you should fire your employees. It means you should train them to do more valuable work.
Entity or Ghost: Does AI Know Your Business Exists?
If AI can't find you, neither can your customers. Here's how to check your entity status in 5 minutes.
How to Tell If Your Marketing Agency Is Selling You Smoke
7 warning signs your agency is selling promises instead of results—and the questions that expose them.
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